We are living in a new time with new opportunities that never existed before. The online revolution has changed commerce forever and is allowing anyone with a dream to rapidly build an influential and profitable brand from scratch. You just need the right knowledge to make it happen.
Cooper Weiss the young entrepreneur behind Magnet Mount (https://themagnetmount.com), which sells unique car mounts and cell phone accessories, have been dominating social media with their scientific approach to driving traffic, branding and positioning their products, and using proven psychological conversion tactics to marketing and sell on social media.
With an Instagram following of over 220,000 and over $3 million in revenue, their proven tips for boosting e-commerce brand awareness and scalable product growth can elevate your business to a whole new level.
#1- Know Your Audience
If you know the problem you are solving and understand what your customers truly want. You can create something even better than the solution they imagined. "We built this brand because we knew people loved Quality tech that's also aesthetically pleasing. All the other brands in this space missed the mark with their designs and branding which has allowed us to stand out so easily." Said Weiss
#2 Positioning Your Brand
Branding is about creating a new category in the mind of the masses. Think about this; most people don't ask for a tissue, they ask for a Kleenex. But Kleenex is a brand name, not the name of the thing itself. So now, whatever company of tissue you buy or use, people ask for a Kleenex, which means millions of people are marketing for them for free. "At Magnet Mount, did the same. When people get into their friend's car and see one of the rips off car mount brands, they ask… is that a magnet mount?" Said Weiss
#3 Using Social Media
In the day in age of Facebook, Instagram, Google, Youtube etc… the playing field has been opened to anyone willing to learn and adapt. No longer do you need a massive budget for TV, Billboard and other forms of advertising. You can test small, find your audience and scale what works. "Right now social media advertising is like the old gold rush, and anyone can tap into this opportunity and compete against all the big brands in the world. Said Weiss
#4 Direct Response Marketing
Making sure that your ads drive quality visitors to your site and your site turns them into buyers is extremely important. Too many businesses pay big money to web development companies just to find out the website does sell. This is why you need "conversions psychology" specialists on your team to optimize and speed up your feedback loop to profits. "We focus most of our marketing time on deep psychology and testing all sorts of high-quality traffic sources, and we rinse and repeat what works." Said Weiss
#5 Behavioral Response Retargeting
This is where the magic happens. First, think about this: you drive past a billboard, and then you never see or remember it again. With social media, everything has changed. When someone sees your videos or posts, engages with, watches a certain percentage, hits your website, product page, or adds to cart, or purchases. You can then target them with specific ads based on their last interaction with your business. When you do this right, your completion doesn't have a chance.
#6 Adopting Native Videos
What do I mean by native videos? I mean videos that blend in with the platform. For example, you are swiping on your Instagram story and you see some person using a product… it looks like it's just one of your friends showing you something cool. People feel like it's just a good recommendation from a friend vs a company trying to sell them with sleazy marketing. "Our customers send us so many testimonial videos of them using the products and we use them as Native Ads. Real customers raving about your products is a powerful form of social media advertising." Said Weiss
#7 Adapting to Change
The landscape of social media is constantly changing and it's not slowing down. The marketing skill to learn these days is adaptability. But here's the good news, as long as you have a sound understand of the psychology of "influence and persuasion," you can apply it to each platform. All you have to learn is the new way people are using these mediums and stay ahead of the curve.
Those are 7 powerful tips you can begin to apply in your business to brand better and scale faster.
To learn more about this exceptional entrepreneur and business, check out the links below.