Instagram, Facebook, Twitter, Paid Advertising, SEO - we all know these are valuable tools for business, but many of us do not know where to start when it comes to using them to profit.
Christopher Costello was only 19 years old and sophomore in college when he built a social media empire from his dorm room. He was working on a degree in Finance, when he was first introduced to the digital marketing space. A friend mentioned to him the possibilities of growing an audience on the new platform Instagram and explained how that audience could be carefully built and cultivated to launch and grow businesses of any kind if done right. Costello loved the concept and made an account focused on fitness. What originally started as an experiment quickly turned to entrepreneurial journey focused on providing unique content and motivation to anyone interested in staying in shape. Chris likes to say that his brand resembled the media icon Gary Vaynerchuk in a way - giving away free value in a consistent manner and helping motivate people to take the leap into entrepreneurship and doing what they love.
It didn't take long for Chris's brand to hit 101,000 followers across social media platforms, however Chris noticed a big issue that arose as his audience grew. As his numbers increased, he had less time to focus on the growth of his brand. All of his attention was focused on creating content and providing value. He knew he would never grow if he didn't approach his business in a different way so Chris launched a digital marketing agency, focused on providing top niche services at some of the lowest prices on the market. He took what he had learned through trial and error and thought maybe other people would want help growing their pages too.
As a young entrepreneur, struggling to pay college tuition and fees, Chris knew that small businesses often struggle too and might not have the necessary funds to afford most of the services in the market. This was especially true since at the time these services were very expensive. He also knew that small businesses were desperately in need of ways to market on digital platforms but most just didn't' know how yet. This is where Chris and Balimediagroup.com found their target market and where Chris says he really went to "business school" of his own since he built his company from the ground up learning along the way.
He eventually offered all kinds of services such as web development, social media management, paid advertising, digital strategy and consulting, graphic design, search engine optimization and more and has helped over 1000 Instagram users grow their followers, engagement and leads on the platform.
The hardest thing for Costello was juggling school and having employees, clients and a business to run but he did it and recently graduated in December of 2018.
His story is proof that if there is a problem to solve, creativity and drive can absolutely solve it. With over a billion users on Instagram alone in 2019 he is busier than ever and said " Our 1000+ clients know that they need top notch marketing experts and we are here for them every step of the way. I believe good service at an extremely affordable rate with a remarkable hands on approach will always be needed and that's why we've won."