Ding. Booked Call. Ding. Another Booked Call. Ding. Ding. Ding. Ding… Cha-ching. Closed.
This is a rare experience for most businesses, but for John Whiting, it has been commonplace for the businesses he's touched in his young career.
John stresses that marketing done properly is just simple principles of influence.
"If you try to feed your dog a vitamin (something they need to keep them healthy) they will spit it out. If you feed your dog peanut butter, they come running. The key to marketing is hiding the vitamin inside the peanut butter. In other words - Sell them what they want, give them what they need"
John is one of the most successful up & coming mentors to business owners around the world. At 30 years old, he has built & sold a 7-Figure business in just under 18 months, booking over 40,000 appointments in the process and has helped over 1,000 entrepreneurs create the business of their dreams - including 50 6-figure earners and 4 documented 7-figure earners.
But this didn't happen overnight. John has been marketing and selling for 12 years. He's marketed and sold everything from kitchen knives, golf instruction, 6-figure janitorial contracts, energy efficient home improvements, health supplements, 7-figure brand deals and consulting packages… just to name a few.
"I struggled for a long time trying to push products and services to the market. It was brutal. I couldn't figure out why there was so much friction. Once I realized that, in order to sell something or get someone to become interested in your product or service, you have to magnetically pull them towards it.
So instead of trying to convince them to come towards it, inquire about it or buy it, I realized it would be much easier to just show them exactly what they want to see, hear, feel and experience. Once I began to look at the world (and buying process) strictly through the prospect's eyes and only build what they want everything changed"
While this sounds obvious and simple (and it is), sometimes the most simple and obvious things in business (and in life) are wildly complex.
In the last few years, John has become obsessed with this concept and has developed a 6-step system to reverse engineer the lead generation and customer acquisition process for any business.
"We're dealing with human psychology. It is not 'niche specific'. The same principles apply whether you're selling donuts, real estate, insurance or yachts… you have to have the right positioning, with the right message, with the right calls to action. If you don't check the appropriate boxes in people's minds, they won't buy from you - let alone talk to you… and you only have 2.5 seconds to capture that attention"
"Find out what your customer's peanut butter is, put that out front, then hide the vitamin in it"